Tough stuff to us is a realization. The kind that hits you after.. when you look back and think, huh. I actually did that. For some of our 4am thoughts, here's our letter to you.

We're a small apparel brand out of Vancouver. We make things for people who already know what it feels like to keep going when it gets hard. If that's you, you're already in the club. For some 4am thoughts from us, here's our letter to you.

Vancouver, BC. Everything ships from here.

Not yet. We're online-first. Keep an eye out on IG and Tiktok for pop-ups and local events around Vancouver.

Reach out to us below with your shop name and what you had in mind. We'd love to chat and see if we're the right fit together.

Every product page has a sizing guide with real measurements. Our hoodie runs athletic slim. If you're between sizes or prefer a roomier fit, size up.

Still unsure, contact us below and we'll help you figure it out.

Share details about your shipping policies, item returns, or customer service.

Wash cold, inside out, with similar colours. Tumble dry low or hang to dry. No bleach. Don't iron directly on the embroidery. The care tag inside has the full rundown.

Designed in BC. Manufactured with partners we've vetted. We're working toward more transparency on this as we grow.

Yes. Free on orders over $99 CAD, anywhere in Canada.

Orders go out within 1–2 business days. Delivery takes another 2–4 days in BC, 3–6 days across most of Canada, and up to two weeks to the territories. Full breakdown on our Shipping page.

Not yet. Drop your email on our homepage and you'll be the first to know when that changes.

Full details on our Returns & Exchanges page.