Tough Stuff Club is for the ones who kept showing up even when things got hard.

Not the ones who talked or posted about it. The ones who got up, put their shoes on and went. Even when nobody would've blamed them for staying in bed.

The kid who kept trying out for the team. The neighbour who went back to school at 38. The friend who quit drinking on a Tuesday for no reason anybody could see. The coworker who kept showing up to a job that didn't love them back, because the people at home needed them to.

Tough isn't a thing you say in the moment. It's usually something that hits you when you're looking back and realize you made it through something you weren't quite sure you would.

It's quiet. It's unglamorous. Mostly it just looks like getting up again.

We're based in Vancouver. We're small. We shoot our own photos with friends and friends of friends. We write our own copy, probably too late at night. We don’t have all the answers. But we know exactly who we’re building for.

If you're feeling any of this, you're already in the club. We’re just getting started.

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Tough Stuff Club.
For the ones who kept going.